DocuSend Color IS EffectiveAuthored by: Dave Drum, President, DocuSend powered by MTI.
Posted on September 12, 2017
In the not too distant past, color statement printing may have seemed too expensive or complicated for many businesses to consider. Full-color mailings were time consuming to produce and for many small to midsize companies financially out of reach. They also added a number of additional steps to the production process that ultimately inflated cost-per-piece. Times have changed. Advances in printing technology have made color the preferred option for businesses that want to develop a more engaging customer experience.
By incorporating vibrant, personalized messaging in each statement, invoice and notice you send, you’re able to turn a once rudimentary engagement – sending transactional mail – into a chance to earn customer trust and deliver value. You can even unlock new revenue opportunities through adding targeted cross-sell or upsell offers directly on statements.
Color is cost-efficient.
Today's digital inkjet printers are optimized for speed, maximum throughput and higher quality print.
As a result, the cost of printing in digital color is a fraction of what it was more than a decade ago. That only stands to improve as high-speed continuous feed inkjet color printers become more sophisticated and efficient. At DocuSend, we pass that efficiency on to you, our customers, giving you a low cost full color solution for invoices, statements and add on flyers / announcements.