Faster than buying a stamp!Authored by: Jim Stewart, Founder DocuSend, powered by MTI.
Last Modified: July 02, 2020
I learned last year that DocuSend had been plagiarized. The culprit copied much of the look and feel of our website; even the graphics and content were almost identical. But they missed the point—in fact COMPLETELY missed the point—of what drives small businesses to use DocuSend as their mailroom in the cloud.
Anyone who has tried DocuSend just once knows what that point is: it’s simplicity. And it is the single most difficult thing to achieve and maintain operating a web-based product offered to millions of businesses across the U.S.
I wrote more on the plagiarism narrative in my article “The Sincerest Form of Flattery." Back to the title of this one; many people ask me where the catchphrase ''Faster Than Buying a Stamp'' came from, and if it is really true.
The answer may surprise you.
The alpha versions of DocuSend were slower, more complicated, and harder to navigate. Most things worked functionally, but using it was like trying to paint a barn with a fountain pen. I have always felt blessed that the team that created DocuSend asks themselves the same question each time we get close to releasing to market: ''If I were running a small business, would this product provide an immediate ROI?''
As it turns out, that’s not only what SMBs want, it’s also what they need. It took a while before we finally arrived at a unanimous ''yes'' to the ROI question.
So let's go back to the slogan. There are many companies that sell stamps online. Our internal focus group tested the best of them.
The assignment was to navigate through the DocuSend system to see if it's possible to upload and mail a file of 500 records as fast as buying 500 stamps online. The answer is yes! It's close, but DocuSend is faster. That's how easy we made DocuSend to use.
But that's not the end of the story – not quite.
Once you buy your stamps, what are you going to do with them? Stick them on some envelopes? Do you still have to print the letters? How about folding and stuffing them? And don't forget to seal the envelopes before you take them to the Post Office.
What does this mean for you?
If you use DocuSend instead, you will be done the second you check out, even if you mail your documents certified. You bet DocuSend is faster. It's not even a contest.TRY IT NOW!